The Guild of Online Craft

Podcast with Craft Content Creators

As part of the PhD titled 'The Craft of Content Creation', Daisy Bow du Toit will conduct interviews with selected crafters who make social media content, and mediate the interviews as a public facing podcast titled "The Guild of Online Craft". While the answers given in the interview will form part of the primary research, the form of sharing the interviews via a podcast also acts as a research method in itself. The aim is for the mediated content via social media, to invite other online crafters to participate and add their experience and point of view in the form of comments, messages and shares.

This project has gained ethical clearance from Kingston University.

The PhD is autoethnographic which means that Daisy's experience is part of the research process and the aim of this study is to understand how content creation is a craft through her own practice as a crafter and content creator, in conjunction with members of the Instagram craft community.

As the project is also practice based, Daisy uses her skills of making content to gain a deeper understanding of the environment of which she is studying in. This is why interviewing craft content creators in the form of a podcast feels novel, as a form of social media, it therefore speaks in the language of the community of which she wants to understand more about.

In terms of content creation as a craft, I am specifically interested in what makes the act of making content a craft such as the tools, patterns, materials and skill that content creators utilise to develop their skills and practice, and how has the evolution of mobile phone and social media impacted who is crafting and what they craft.

The interview will take the form of an audio and video podcast recording, that will be edited and posted to the general public under the title of “The Guild of Online Craft” and edits will be shared to promote the podcast on an accompanying Instagram account under the same name @Craft_Of_Content.creation.

If you would like to take part or have any questions then please email k1324730@kingston.ac.uk.