🎨 Watts Gallery & Artist Village


 Craft, Community & Clay at Watts Gallery

Towards the end of 2025, Watts Gallery & Artists’ Village invited me to collaborate on a piece of storytelling content to promote their new pottery programme. From the outset, this felt like a values-led partnership: rooted in craft, heritage, and education rather than overt promotion.

I met with the marketing team on site to learn more about the gallery, explore the estate, and attend a pottery class with their resident potter Bahareh Khomeiry. We spoke openly about approach: I explained that my work is organic, narrative-driven, and process-focused, not a hard sell. I’m most interested in building long-term relationships with institutions and audiences through education and curiosity. The team agreed this style would suit their platform and goals perfectly.

Creative & Narrative Approach

The brief was to create storytelling content that showcased the pottery classes while offering historical and cultural context, similar in tone to my Tufting London video. After attending the class, I wandered the grounds and discovered the Watts Chapel, a moment that completely shifted the direction of the project.

Learning that the chapel was deeply significant in British craft history, and that it was built through community evening classes led by Mary Seton Watts, was genuinely moving. Her commitment to collective making, accessibility, and beauty as a shared endeavour resonated strongly with my own practice.

So much so, in fact, that I created an additional organic, uncommissioned video about the chapel and its history, purely driven by fascination and admiration.

 

That video went on to receive over 500,000 views, introducing a huge new audience to the site and its legacy.

Campaign Results & Impact

Following this, I created the agreed promotional content focusing on the pottery programme itself. At the time of writing, this video has reached 149,000 views.

The Watts Gallery marketing team reported:

What I loved about this collaboration

This was a rare example of a cultural institution fully trusting a creator’s voice. I wasn’t asked to simplify, sensationalise, or sell - I was invited to tell a story. The result was content that educated, inspired curiosity, and encouraged real-world visits.

What began as a pottery promotion became a wider conversation about craft history, community learning, and the radical legacy of women like Mary Seton Watts.

This is the type of collaboration that excites me and I hope to do more of.